The redesign and building of WinCan was a major project. WinCan had an small existing site that provided basic information about their product. But the design was minimal and out of date. Going through this redesign, the company experienced a considerable amount of self discovery.
Wire-frames, Responsive Design, Prototype, Front End Development
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In the wireframing process, I discovered the need to quickly and explain WinCan’s niche. We hit on all the major selling points first and then provided the details at the appropriate points.
The WinCan design was minimal, clean, and professional. The people looking into sewer inspection software are usually a specific kind of person. Municipalities. The typography and colors were bold and the imagery was technical to support the “no-nonsense” feel.
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WinCan.com is built on WordPress, integrated with Bootstrap, is responsive, is available in 4 languages and of course is cross browser compatible. The content is managed in a very modular style so the content can be edited frequently as updates are needed.
WinCan utilizes a few illustrations to help conveying complex ideas. The illustrations are deliberate and professional to keep the feel sober and qualified.