Pipeline Renewal Technologies was looking for an edge among their competitors. Presenting the entire product line beautifully and providing stellar service was the means to do that as well as possible.
Mood Boards, Responsive Design, Prototype, Front End Development, WordPress Development, Illustration
I wanted PRT to have a voice that said “our sleeves are rolled up and we are ready to help”. To support that notion, I used large imagery, bold accent colors and bold typography.
PRT was another organization that ended up learning a bit about themselves by going through the wireframing process. Looking at products organization inspired them to drop unnecessary products that cluttered their offerings. By doing a better job organizing their products they were able to focus on what was important.
The bold colors and rich imagery promoted a bit of a gritty feel that was right in line with how PRT was hoping to be perceived. The organization was intuitive and the ability to contact PRT was frequent and apparent.
This part of the process was not included for this project.
PipelineRT.com is built on WordPress, integrated with Bootstrap, is responsive and, of course, is cross browser compatible. The admin options were built for easy updates and management.
The illustrations were created with Adobe Illustrator to be fun and interesting without be trivial or adolescent.
The result of all the work was a stylish site rich in imagery, well organized and easy to navigate.